Traffic without the baggage.
Without cookies, analytics stays simple and privacy-friendly, and you keep the numbers that guide decisions.
- Daily-rotating salted hash
- No cookies
- Referrers and UTM parameters
Privacy-friendly web analytics with real-user vitals
Understand your traffic without cookies, and see how real visitors experience your pages with LCP, CLS and INP from the same script.
TL;DR
Too long; didn't readShow summaryHide summary
What does the tracking script collect?
The BigRank tracking script is lightweight, cookieless and privacy-friendly. It records pageviews, unique visitors, referrers, UTM parameters, pages, countries, devices and browsers, and reports real-user Core Web Vitals.
- Does it use cookies?
- No. Unique visitors are counted with a daily-rotating salted hash and no cookies.
- How large is the script?
- Under 2 KB.
- Which vitals does it report?
- Real-user LCP, CLS and INP, measured with Google's open-source web-vitals library.
- Can I use Cloudflare instead?
- Yes. Connect Cloudflare with an API token to read traffic, page views, cache and security data.
What analytics covers
Numbers come from one small script on your pages, or from your Cloudflare account. Visitors are counted the same way every day, with a rotating hash instead of cookies, so ranges from 7 days to 12 months compare cleanly.
Tracking script
Add one small script to your pages. Events are sent to an ingestion endpoint and batched for storage.
- Under 2 KB
- One snippet for every page
- Also reports real-user vitals
Cookieless visitors
Visitors are counted with a daily-rotating salted hash, so no cookies are set.
- Unique visitors per day
- Pageviews counted alongside
- Privacy-friendly by design
Referrers and UTM
See where visitors come from, including UTM parameters.
- Referring sites and search engines
- UTM source, medium and campaign
- Sources compared by visitors
Top pages
See which pages draw the most traffic and how visits move through the site.
- Pageviews for each page
- Where visits start
- Where visits end
Countries and devices
Break traffic down by where visitors are and what they use.
- Countries from a free GeoIP database
- Device type per visit
- Browser per visit
Real-user vitals
The same script reports LCP, CLS and INP from real visits, which lab tests can't show.
- Google's open-source web-vitals library
- INP from real interactions
- Pairs with Lighthouse lab data
Cloudflare option
Prefer not to install a script? Connect Cloudflare to see traffic, page views, cache and security performance.
- Connect with an API token
- Cloudflare GraphQL Analytics data
- No script on your pages
Date ranges
Pick 7 days, 30 days, 3 months or 12 months.
- 7 days for launch weeks
- 3 months for campaigns
- 12 months for seasonality
Real users, not just lab tests.
Lab data tells you what a test run saw. Real-user vitals show LCP, CLS and INP from actual visitors, so you can see where it hurts.
- LCP, CLS and INP
- Measured with the web-vitals library
- Complements Lighthouse results
Pick your data source.
Use the built-in script by default, or connect Cloudflare when your traffic already runs through it.
- Cloudflare via API token
- Views, cache and security data
- Date ranges up to 12 months
From script to insight
Analytics pays off when it leads to a change: pick a range that matches the question, find the pages and sources that matter, and fix what real visitors struggle with.
Add the script
Paste the tracking script into your site, or connect Cloudflare.
Collect data
Pageviews and vitals start to appear after visits.
Pick a range
View 7 days, 30 days, 3 months or 12 months.
Act on it
Improve top pages and fix those with poor real-user vitals.
When teams use analytics
Web Analytics fits sites that want traffic numbers without cookies or a heavy script, and teams that want speed data from real visitors right next to those numbers.
Content performance
See which pages attract visitors and where they come from.
Campaign tracking
Use UTM parameters to compare sources.
Performance prioritization
Find pages with poor real-user vitals and fix those first.
Privacy-led sites
Measure traffic without cookies.
Humans, bots or searchers: who are you measuring?
Use Web Analytics for the people who visit your pages, AI & Bot Traffic for the crawlers that request them, and Search Console for the Google searches that led people there in the first place.
Web Analytics
Count visitors, referrers, UTM campaigns, top pages, countries and devices with a cookieless script that also reports real-user LCP, CLS and INP.
AI & Bot Traffic
Count the verified search bots and AI crawlers the script can't see, from Cloudflare data or server logs, with pages and status codes.
Search Console
See which Google queries brought visitors, with clicks, impressions, CTR and position by query, page, country and device.
Keep going
Pair traffic with speed and search
Traffic shows where people go. Check the vitals of your busiest pages, see which queries brought visitors, and count the bots the script never sees.
Web Analytics FAQ
Answers about bot visits, data storage, the Cloudflare option, date ranges, campaign tracking and what you get without installing the script.
Can the script see bots?
No, bots don't run JavaScript. AI and Bot Traffic uses Cloudflare data or server logs for that.
Where is data stored?
In our time-series database, with a move to a faster analytics database planned.
What does the Cloudflare option need?
Your Cloudflare API token.
Which date ranges are available?
7 days, 30 days, 3 months and 12 months.
Can I track campaigns?
Yes. UTM parameters on incoming links are recorded, so you can compare campaign sources.
What do I get without the script?
With the Cloudflare option you see traffic, page views, cache and security data. Real-user vitals need the script.
SEO that fits your budget
Plans start at $19/month with a 7-day free trial. Every plan includes the site audit, Search Console insights and white-label reports.