Previews you can scan.
See each ad as an image, a video or search text, so you can compare messages and offers quickly.
- Text, image and video formats
- Visual previews
- Advertiser shown for each ad
See the ads your competitors are running
Look up your domain or a competitor's and see its Google ads with previews, formats and how long each one has been live.
TL;DR
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What is competitor ad research?
Competitor ad research shows you the ads other companies publish, so you can learn which messages and formats they invest in. BigRank collects ads from public ad libraries and shows them with their advertiser and dates.
- Where do the ads come from?
- The public Google Ads Transparency Center. Facebook and Instagram ads from the official Meta Ad Library are planned, because access needs Meta's approval.
- Which formats are covered?
- Text, image and video ads.
- Can I tell how long an ad has run?
- Yes. Each ad shows when it was first and last shown.
- Whose ads can I look up?
- The ads for your project's domain or for competitors you have added.
What the ads report includes
Ads are read from Google's public Ads Transparency Center, so what you see is what the advertiser published. Each creative is stored once, by hash, with its format, its advertiser and the dates it was first and last shown.
Google Ads Transparency data
Search ads are collected from Google's public Ads Transparency Center.
- Public Google Ads Transparency Center
- Search ads per advertiser
- Your domain or added competitors
Meta Ad Library (planned)
Planned: Facebook and Instagram ads from the official Meta Ad Library API, which needs Meta's approval.
- Planned: Meta Ad Library API
- Planned: Facebook ads
- Planned: Instagram ads
Text, image and video formats
Browse visual previews for each ad type.
- Visual preview per ad
- Search text shown as written
- Image and video creatives stored
First and last seen
See when an ad first appeared and when it was last shown.
- First shown date
- Last shown date
- Long-running ads stand out
Advertiser details
Each ad lists the advertiser behind it.
- Advertiser named on each ad
- Look up your own domain
- Look up added competitors
Deduplicated creatives
Creatives are stored and deduplicated by hash, so identical ads appear once.
- Hash per stored creative
- Repeats collapsed into one ad
- Dates kept per unique creative
Longevity as a signal.
An ad that has run for a long time is likely working. First and last seen dates help you tell experiments from staples.
- First seen date
- Last seen date
- Deduplicated by creative
One place for a competitor's ads.
Google ads for your domain and your added competitors sit in one view. Facebook and Instagram ads from the Meta Ad Library are planned.
- Google search ads
- Domain or added competitors
- Planned: Facebook and Instagram ads
From search to insight
Ad research is about patterns, not single ads. Look at what a competitor keeps paying to show over time, then decide what that says about their offer and yours.
Pick a domain
Use your own domain or one of your added competitors.
Browse the ads
Scan previews by format.
Check the dates
Look at first and last seen to find long-running ads.
Use what you learn
Adjust your own messaging, offers and keyword targeting.
When teams research ads
Ad libraries show what competitors are willing to pay to say. Use them when you position an offer, plan paid search, look for creative ideas or watch for new campaigns.
Positioning
See how competitors describe their offer.
Paid search planning
Learn which messages stay live for long.
Creative inspiration
Review the visual and video formats in your category.
Competitor monitoring
Check back to see when new campaigns start.
Which competitor question are you answering?
Use Competitor Ads to see the paid messages a competitor publishes, SERP Analysis to audit the organic pages that rank for a keyword, and Keyword Research to find the terms worth competing for.
Competitor Ads
Browse a competitor's Google ads with previews, formats and the dates each ad was first and last shown. Facebook and Instagram ads are planned.
SERP Analysis
Audit the top 10 organic results for a keyword with about 20 checks per page and a top 10 average to compare against.
Keyword Research
Expand a seed keyword into related ideas and questions with search intent, to see which terms deserve a page or a campaign.
Keep going
See the rest of the competitive picture
Ads show the paid side. Compare the organic results for the same terms, find more keywords around the offer, and follow where you rank against competitors.
Competitor Ads FAQ
Answers about daily search limits, planned Meta coverage, duplicate ads, whether you need an Ads account, adding competitors and telling whether an ad is still running.
How many searches can I run?
20 competitor ad searches per day on Max and 50 on Ultra. Pro does not include Competitor Ads.
Does it include Meta ads?
Not yet. Facebook and Instagram ads from the official Meta Ad Library API are planned, because access needs Meta's approval.
Why are duplicates removed?
Creatives are deduplicated by hash so the same ad does not appear repeatedly.
Do I need an Ads account?
No. The data comes from public ad libraries.
Do I need to add competitors first?
Your project's own domain works right away. For other advertisers, add them as competitors in the project, within your plan's competitor limit.
How can I tell whether an ad is still running?
Check its last seen date. A recent date means the ad was still being shown when the data was collected.
SEO that fits your budget
Plans start at $19/month with a 7-day free trial. Every plan includes the site audit, Search Console insights and white-label reports.