Know what you already own.
Before chasing new keywords, see the ones that already bring traffic and the pages behind them.
- Position, clicks and impressions
- Ranking URL per query
- Country and language filters
Organic keywords your site already ranks for
See each query that brings impressions and clicks, which page ranks for it and what the searcher wants, so you can build on what already works.
TL;DR
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What are organic keywords?
Organic keywords are the search queries for which your pages appear in unpaid results. BigRank builds the list from your Search Console data, adds search intent and shows the URL that ranks for each query.
- Where does the data come from?
- From your own Google Search Console property.
- What is shown for each keyword?
- Position, clicks, impressions, the ranking URL and search intent.
- How is intent decided?
- By rule-based classification, with a low-cost language-model fallback. Intents are informational, navigational, commercial or transactional.
- Can I see the same data by page?
- Yes. The Organic Pages view groups it by URL.
What the keyword report includes
The list is built from your own Search Console property, so positions, clicks and impressions are Google's own numbers for your site. Each query then gets an intent label and the URL that ranks for it.
Search Console queries
Every query from your connected property, with its impressions and clicks.
- Every query from your property
- Synced daily
- Sixteen months backfilled on connect
Positions and clicks
Average position, clicks and impressions for each keyword.
- Average position per query
- Clicks and impressions
- The same numbers as Search Console
Search intent
Each keyword is labeled informational, navigational, commercial or transactional.
- Informational and navigational
- Commercial and transactional
- Rules with a model fallback
Volume and CPC
Search volume and CPC come from the Google Ads Keyword Planner API, shown as ranges unless the Ads account has spend.
- Google Ads Keyword Planner API
- Ranges unless the account has spend
- Volume and CPC per keyword
Ranking URLs
See which page ranks for each query.
- Top-ranking page per query
- Ranking URL shown with intent
- Pages ranking for several queries
Country filter
Filter keywords by country and language.
- Filter by country
- Filter by language
- Clicks and positions per market
Organic pages view
Group the data by URL to see keywords per page and total clicks and impressions.
- Keywords per page
- Total clicks per page
- Total impressions per page
Pages to work on first
See each page's traffic potential and which pages deserve work first.
- Traffic potential per page
- Pages that deserve work first
- Pairs with Quick Wins
Understand the searcher.
Intent labels tell you whether a query calls for a guide, a comparison or a product page, so you can match content to the need.
- Informational and navigational
- Commercial and transactional
- Rule-based with a model fallback
Spot the pages worth improving.
The organic pages view surfaces URLs with many keywords and high potential, so you can prioritize your edits.
- Keywords per page
- Total clicks and impressions
- Traffic potential
From queries to a plan
The fastest gains usually come from queries you already rank for. Filter to the ones that matter, find the pages behind them, and improve those before writing anything new.
Connect Search Console
The keyword list is built from your property's queries.
Filter the list
Narrow by country, language or intent.
Open the page view
Find the URLs with the most keywords and potential.
Choose what to improve
Pick content updates, then track the keywords in Rank Tracker.
When teams use organic keywords
Organic keywords show what you already hold in search: which pages to strengthen, whether intent matches the page, where you have visibility abroad, and which queries deserve daily tracking.
Content updates
Find pages that rank in the middle and need a stronger answer.
Intent matching
Check whether the ranking page fits what searchers want.
New-market analysis
Filter by country to see where you already have visibility.
Keyword seeding
Send promising queries to Rank Tracker or Keyword Research.
Choose between keywords you have, want and track
Use Organic Keywords for the queries you already rank for, Keyword Research to find new terms around a seed, and Rank Tracker to follow the keywords you pick every day under fixed settings.
Organic Keywords
List every query your site appears for, with position, clicks, impressions, intent and the ranking URL, from your own Search Console data.
Keyword Research
Expand a seed keyword into related ideas and questions with search intent, to find terms you don't rank for yet.
Rank Tracker
Follow a chosen keyword list every day by country and device, with position history and the ranking URL.
Keep going
Build on the keywords you already have
Ranking queries point to the next job. Find the pages close to page one, track the keywords that matter, and look for related terms to cover.
Organic Keywords FAQ
Answers about plan availability, competitor keywords, volume and CPC ranges, daily tracking, how fresh the data is and how far back it goes.
Which plans include organic keywords?
Max and Ultra. The Pro plan does not include backlinks, organic keywords and pages.
Can I see competitors' organic keywords?
That comes from the SERP keyword database as it grows with usage, and is separate from your own Search Console data.
Why are volume and CPC given as ranges?
The Keyword Planner returns ranges unless the connected Ads account has spend.
How do I track a keyword daily?
Add it to the Rank Tracker.
How fresh is the data?
Search Console data syncs daily and arrives with Google's usual two to three day delay.
How far back does the data go?
Sixteen months of Search Console data is backfilled when you connect, then kept up to date every day.
SEO that fits your budget
Plans start at $19/month with a 7-day free trial. Every plan includes the site audit, Search Console insights and white-label reports.