Reverse-engineer the results.
Instead of guessing why a page ranks, check its word count, headings, images, speed and structured data side by side.
- About 20 checks per result
- Color-coded cells
- Core Web Vitals on demand
SERP analysis for any keyword and country
See what the pages ranking above you have in common: content length, headings, speed, schema and more, then compare them with your own page.
TL;DR
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What does SERP analysis show?
SERP analysis looks at the pages that rank for a keyword and measures what they have in common. BigRank fetches the top 10 results for your keyword and country, audits each one and shows the checks color-coded.
- How many results are analyzed?
- The top 10 for the keyword and country you choose.
- How many checks run on each result?
- About 20, covering technical and on-page signals.
- What is the top-10 average?
- A benchmark row that averages the metrics across the ranking pages.
- Can I see how my page compares?
- Yes. Compare with your project's ranking URL for the keyword.
What the analysis includes
For each keyword and country, the top 10 results are fetched and crawled with the same set of about 20 checks. Every page is measured the same way, so the top-10 average is a fair benchmark for your own page.
Top 10 results
The ten top-ranking pages for your keyword are fetched and crawled.
- Collected by our own scraper
- Each URL fetched by our crawler
- Position shown for each result
About 20 on-page checks
Checks include HTTP status, response time, page size, title and description length, H1 to H3 counts, word count, images, links, canonical, schema, Open Graph, language and hreflang.
- Lighthouse speed metrics on demand
- Broken links and missing alt
- Total heading count
Color-coded verdicts
Each check is color-coded so strong and weak signals stand out.
- One row per result
- Same color rules for every page
- Your page colored the same way
Top-10 averages
A benchmark row shows what a typical ranking page looks like.
- Average word count
- Average heading counts
- Average page size
Compare with my page
Place your project's ranking URL next to the results and see where it is stronger or weaker.
- Uses your project's ranking URL
- Same checks as the top 10
- Gaps against the average
Country selection
Pick the country to match the market you're targeting.
- One country per analysis
- Local top 10 for each market
- Rerun for another country
Benchmarks, not just rows.
The top-10 average shows what is normal for the keyword, so you know whether a gap is worth closing.
- Averages across the top results
- Word count and headings
- Links and broken links
Compare your page directly.
Add your own ranking URL to the table to see the differences that matter for that keyword.
- Your URL next to competitors
- Gaps by check
- Country-specific results
From keyword to action
SERP data is most useful just before you edit or write: look at what the top 10 share, measure your page against the average, and change only what the gap justifies.
Enter keyword and country
Choose the search you want to understand.
Read the table
Scan the color-coded checks for each result.
Compare with your page
See where your page differs from the average.
Update your content
Close the gaps that matter, or use the data as a brief for new content.
When teams analyze SERPs
Analyze a SERP when you need evidence about the pages that already win a keyword, whether you are planning a new article, refreshing a page, scouting a market or briefing a writer.
Before writing
Know the typical word count and structure before you draft.
Refreshing a page
Find what stronger results have that yours is missing.
Competitive scouting
See which domains hold the top spots in a country.
Content briefs
Hand writers real data about the top 10.
Their pages, your pages or the keyword itself?
Use SERP Analysis to audit the pages that rank above you, Website Audit to check your own pages against the same kind of rules, and Keyword Research to decide which keyword is worth the effort in the first place.
SERP Analysis
Fetch the top 10 results for a keyword and country, run about 20 checks on each, and compare your page with the average.
Website Audit
Run technical and on-page checks across your whole site and work through the issues by severity, from status codes to structured data.
Keyword Research
Turn a seed keyword into related ideas and questions with intent, so you analyze the results for terms worth targeting.
Keep going
Act on what the top 10 shows
A benchmark works like a brief. Draft content for the keyword, check how your competitors advertise, and track your position once the page is updated.
SERP Analysis FAQ
Answers about countries, speed metrics, use with the Article Generator, how it differs from Rank Tracker, where results come from and which tags are checked.
Does it work for any country?
Yes. You choose the country when you run the analysis.
Does it measure speed?
Yes. Core Web Vitals come from Lighthouse on demand.
Can the analysis feed the Article Generator?
Not yet. Using SERP data, such as top-10 headings and word counts, as an article brief is planned.
Is this the same as Rank Tracker?
No. Rank Tracker follows your positions over time, and SERP analysis audits the pages that rank right now.
Where do the results come from?
The list of top results comes from our own Google results collection. Each result page is then fetched and checked by our crawler.
Are structured data and social tags checked?
Yes. Each result is checked for schema, Open Graph tags, canonical, language and hreflang.
SEO that fits your budget
Plans start at $19/month with a 7-day free trial. Every plan includes the site audit, Search Console insights and white-label reports.