Rank by area, not by guess.
The heatmap shows which parts of your service area you cover and where competitors appear above you.
- A grid around your business
- Rank at every grid point
- Weak spots visible at a glance
Local map rank tracking with geo-grid heatmaps
Your rank in Google Maps depends on where the searcher stands. Track keywords from exact locations and see where you win and lose around your business.
TL;DR
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What is a map tracker?
A map tracker records where a business listing ranks in Google Maps for a keyword. BigRank runs the search from a grid of GPS points around your business, finds your listing in the results and stores its position at every point.
- Why does location matter?
- Local results change from street to street, so a ranking from one point doesn't describe the whole service area.
- How often are positions checked?
- Weekly by default, or every day on Ultra.
- What is a geo-grid heatmap?
- A square grid of search points around your business, from 3 by 3 to 9 by 9, colored by your rank at each point.
- Is it included in every plan?
- No. Map Tracker is part of Max and Ultra, with 50 keywords per project on Max and 100 on Ultra.
How map tracking works
Local rank depends on where the search happens. Each check runs from the same grid of GPS points on a fixed schedule, so a change in position reflects your listing rather than a different searcher.
Exact coordinates
Searches run from GPS points around your listing, so you see results as someone standing there would.
- A grid centered on your listing
- A movable center for service areas
- The same points on every run
Weekly or daily checks
Each tracked keyword is checked once a week, or every day on Ultra, within your plan's limits.
- Weekly by default, daily on Ultra
- 50 keywords per project on Max
- 100 keywords per project on Ultra
Geo-grid heatmap
Run the keyword across a grid of points around the business, from 3 by 3 to 9 by 9, and see your rank by location.
- Grids from 3 by 3 to 9 by 9
- 0.5 to 10 km between points
- Colored by position
Business matching
You pick your listing from Google Maps once, and every check matches that exact listing, not just your website.
- Your listing picked from Maps
- Matched by its Google id
- Other branches shown as competitors
Competitors at every point
Every check also shows who ranks above you at each point, with their rating and reviews.
- The top results at any point
- Rating and review counts
- Who covers most of your area
History
Every run is recorded, so you can compare positions over time and two grids side by side.
- Every run stored
- Two dates side by side
- Before and after your changes
Positions you can compare week to week.
Each weekly check adds to the history, so you can tell whether profile and content work moved the ranking.
- Weekly runs per keyword
- Position for your listing
- Keywords per project set by plan
Local and organic together.
Use organic keywords and Rank Tracker alongside the map to see how your local visibility fits with your wider search performance.
- Organic keywords from Search Console
- Daily rank tracking
- One project, one workspace
From keyword to heatmap
Map rankings vary from street to street, so the steps keep the search point fixed, read the whole grid rather than one spot, and judge changes over several weekly runs.
Add a keyword
Pick a local search term your customers use.
Pick your listing
Find your business in Google Maps, then choose the grid size and spacing around it.
Read the heatmap
Find the areas where you rank well and where you fall away.
Check back weekly
Compare new runs with earlier ones to see the effect of your changes.
When teams track local maps
Map tracking is the right tool when customers search nearby: a single storefront, several branches, an agency reporting to local clients, or a business testing a new area.
Local businesses
See how far your visibility reaches from your storefront.
Multi-location brands
Track each location in its own project, from its own listing.
Agencies
Show local clients a heatmap that makes progress easy to see.
New-area expansion
Check how you rank near a location before you invest in it.
Maps, daily organic positions or existing queries?
Use Map Tracker for Google Maps positions from exact locations, Rank Tracker for daily organic positions by country and device, and Organic Keywords for every query your site already shows up for.
Map Tracker
Check Google Maps positions weekly, or daily on Ultra, across a grid around your business, with a heatmap and competitors at every point.
Rank Tracker
Follow a chosen keyword list in organic results every day by country and device, with history and the ranking URL.
Organic Keywords
List the queries your site already ranks for in Search Console, with position, clicks, intent and the ranking URL.
Keep going
Round out your local picture
Map positions are one part of local search. Follow organic rankings for the same terms, see what you already rank for, and share the results in a client report.
Map Tracker FAQ
Answers about map keyword limits, where searches run from, grid points, tracking several locations, where positions come from and how Map Tracker differs from Rank Tracker.
How many map keywords can I track?
50 keywords per project on Max and 100 on Ultra. Pro does not include Map Tracker.
Can I choose where the search is run from?
Yes. The grid centers on your listing; you can move the center and set the grid size and spacing.
Does it replace the Rank Tracker?
No. Map Tracker covers Google Maps, while Rank Tracker follows organic results.
Will every grid point show a position?
Each point records where your listing appears for that location, so points where it doesn't rank show weak coverage.
Can I track several locations?
Yes. Track each location in its own project.
Where do map positions come from?
From Google Maps searches run from each grid point, which record where your listing appears.
SEO that fits your budget
Plans start at $19/month with a 7-day free trial. Every plan includes the site audit, Search Console insights and white-label reports.